Sipko Security installs security cameras, alarm systems and intercoms for homes and commercial properties across Melbourne and the Mornington Peninsula. Our web designer built and grew its website into a lead-generating machine, and today it attracts over 200 visitors a day.
See the live website at sipkosecurity.com
The goal
A local trade business does not need traffic for its own sake. It needs the right people, in the right suburbs, asking for a quote. The website had to be found by Melbourne homeowners and businesses searching for security installation, earn their trust quickly, and make it easy to book a free onsite appraisal.
What we built
- A clear hero that says exactly what the company does and where: security system installation in Melbourne
- A multi-step “Schedule Your Service” form on the first screen, with the phone number beside it, so visitors can choose to call or fill it in
- A trust bar at the top with phone, opening hours, “Licensed and Insured”, free onsite quote and service area
- Social proof placed where people look: a Google reviews badge showing the company’s 5-star rating
- A large navigation covering Services, Brands, Resources, Product Catalogues, Tools and Locations, so every kind of buyer finds their path
- A persistent “Free Onsite Appraisal” button in the header on every page
- A friendly chat assistant that answers security questions and guides visitors to a quote
Built to be found
Traffic like this does not come by accident. The site is structured around what people in Melbourne actually search for: service pages, location pages, brand and product catalogue pages, and helpful guides that answer questions before a customer ever calls. Clean structure and fast pages help search engines understand and rank all of it.
The result
A website that brings in over 200 visitors a day and turns them into enquiries, with a form, a phone number and a free appraisal always one click away.
Want a website that brings in customers every day?
If you run a local service business and want your website to work as hard as your team does, talk to us on WhatsApp. We will look at what people search for in your area and build around it.